WRITING / NOTES

Things worth
thinking about.

Not a content calendar. These are subjects I’m encountering in the work and want to understand properly enough to write about.

01
DATA

Your AI strategy probably has a data problem

Why the quality and capture of information often matter more than the model sitting on top of it.

02
BUYING TECH

A great demo proves almost nothing

The questions I want answered before a new tool gets anywhere near a commercial team.

03
ADOPTION

Good technology doesn’t automatically get used

What I got wrong about adoption — and why context, sponsorship and reinforcement matter.

04
WORKPLACE AI

The surveillance problem

The same AI tool can look like useful infrastructure to management and surveillance to the person being recorded.

05
BUILDING

AI makes building easier. Implementation is still hard.

The technical barrier is falling. Data, behaviour, integration and change management haven’t disappeared.

06
DECISIONS

Prove the gut feeling

Using AI and existing business data to turn commercial instinct into something testable.

I’ll publish these when I have something useful to say, rather than asking AI to manufacture an opinion for me.